Designee Services

Amy Triplet, RN, MNSc
Senior Manager, Designee Services

Amy Triplet‘s nursing career exceeds 25 years. Her vast experience includes working in post-anesthesia care units, cardiovascular intensive care units (CVICU), medical/surgical and outpatient surgery. With leadership roles as the Director of Education, CVICU and Outpatient Surgery, along with Chief of Nursing Officer, Ms. Triplet has extensive knowledge in regulatory compliance, quality initiatives and staff education. Ms. Triplet has also assisted with the planning and implementation of an open-heart surgery program and implemented a telemedicine program.

Ms. Triplet understands the importance of achieving excellence in perioperative care, because it has such a positive impact on patient outcomes and the growth of surgery programs. This awareness is not only a strength in her role as Senior Designee Services Manager, but coupled with her leadership experience, she is a valuable resource to all SRC designees. Ms. Triplet tracks and analyzes data from SRC’s patient outcomes databases to support accreditation program development, establish best practices and provide performance feedback to all SRC participants. 

Ms. Triplet obtained her Bachelor of Science in biology from Southern Arkansas University in Magnolia, Arkansas. She received her Bachelor’s and Master’s Degrees in Nursing from the University of Arkansas for Medical Sciences in Little Rock, Arkansas.

Frances Myers
Account Manager, Designee Services

Frances Myers has more than 10 years of customer service and startup management experience. Since 2018, she has held various positions at SRC. In her current role as a Designee Services Account Manager, she is the primary contact for SRC program participants and supports them during the inspection process and after accreditation is attained. Ms. Myers helps SRC designees maximize their benefits from accreditation, grow their culture of excellence and achieve accreditation goals.

Elena Goldyn, RN, BSN
Manager, Quality Improvement

Elena Goldyn has a seven-year tenure of healthcare leadership experience, primarily overseeing surgical suite of 16 operating rooms in Charlotte, North Carolina. In her career, she developed a successful robotics program, supporting surgeons across diverse specialties including thoracic, gynecology, urology, colorectal, bariatric and others. As an Assistant Nurse Manager, Ms. Goldyn streamlined operations for multiple service lines, with a focus on continuous quality improvement and staff education.

Ms. Goldyn plays a crucial role in assisting our accredited facilities and surgeons with data analysis to enhance patient outcomes and advance surgical program efficiency. Her educational background includes a bachelor’s degree in communications from Seattle Pacific University in Seattle, Washington, and a Bachelor of Science in Nursing from Emory University in Atlanta, Georgia.

Vickie Poor
Coordinator, Quality Improvement

Vickie Poor offers a wealth of experience, with more than three decades in office management and customer support, serving as an executive assistant to CEOs, CMOs, and CFOs. Before joining SRC, she worked in the health care and medical device industries – a cardiovascular company enhancing medical devices with a drug-delivery system and a specialty oncology pharmaceutical company. Before her career as a C-suite support professional, Ms. Poor earned her certification as an electroencephalogy technician.

Since 2014, Ms. Poor has served in various roles within SRC. Her experience and expertise led her to the Quality Improvement team where her activities include quality analytics reporting to designees, assisting participants with SRC’s propriety database BOLD™ and training users on its features and capabilities. Ms. Poor also supports the Clinical Quality and Compliance department in various capacities.

Natalia Diaz
Senior Manager, Designee Marketing

With 18 years of experience in healthcare marketing and communications, Natalia Diaz has expertise spanning marketing and brand campaigns, public relations strategies, and reputation management.

Prior to joining SRC, Ms. Diaz served on leadership teams at various hospitals, including Johns Hopkins All Children’s Hospital and HCA Brandon Hospital. In these roles, she spearheaded the organizations’ growth strategies and led marketing, communications, and sales teams.

Ms. Diaz has held several hospital leadership positions, including Senior Director of Marketing and Communications. Notably, she has firsthand experience marketing SRC accreditations and measuring their impact on marketing and growth initiatives. She brings that experience to her current role at SRC as Senior Manager of Designee Marketing, where she supports SRC designees in their marketing efforts to promote their accreditation.

Ms. Diaz holds a bachelor’s degree in communication from the University of South Florida in Tampa, Florida.

Larissa Jacobsen
Manager, Designee Marketing

An East Coast transplant hailing from the Pacific Northwest, Larissa Jacobsen has a decade of experience in marketing and program management. She has worked in a variety of industries including health care, nonprofits and corporations, and brings a vast knowledge of integrated marketing strategies, branding, multi-channel marketing, copywriting and graphic design. Ms. Jacobsen earned her bachelor’s degree in marketing and management from Shippensburg University, Pennsylvania.

The consumer experience is one of Larissa’s favorite parts of marketing. Her enthusiasm in this area greatly benefits her work within Designee Marketing assisting SRC designees in their marketing and communications endeavors, as well as supporting SRC’s corporate marketing initiatives.

Katrina Willis
Coordinator, Designee Services

Managing SRC’s Fulfillment Center is tedious and demanding. More than ten years of graphic design and customer service experience qualifies Katrina Willis for the job. Ms. Willis is responsible for creating, ensuring the accuracy of, and managing the timely delivery of awards and merchandise to recipients in nearly 30 countries participating in more than 100 SRC accreditation programs. She ensures proper inventory management, as well as close coordination with print and logistics vendors. Ms. Willis is also responsible for announcing new designees on SRC’s various media platforms. She earned her bachelor’s degree in art from Florida State.

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